Puppy Tweets

Dog owners are provided with a USB receiver that they connect to their computer. They then download the toy's software online and create a Twitter account for their dog. When the dog moves or barks, a signal is sent from its Puppy Tweets tag to the receiver, which updates the dog's Twitter page. (Mattel / February 4, 2010)

Twitter Inc. has gone to the dogs.

Tapping into the social media craze, toy giant Mattel Inc. is preparing to release Puppy Tweets, a high-tech toy that will allow dogs to publicize their everyday activities on Twitter via a sound and motion sensor.

Attached to a dog's collar, the plastic tag randomly generates one of 500 canned tweets when it detects barking or movement and automatically posts an update to Fido's own Twitter page.