Got the news on Sunday afternoon that a magazine I helped launch a year ago was suspending publication and closing its doors as of this week. Jewish Living was at one time a paying client and, lately, has been an unpaid labor of love as the publication has tried to weather a very rough advertising climate. Ironically and sadly, the magazine closes on the eve of the Jewish New Year.
Readers loved this magazine---and so did advertisers. But, there weren't enough of either to sustain the cost structure (bare-bones as it was), so the investors pulled the plug and we now disband the team and move on.
No earth-shaking conclusions here, except for the lesson I relearn with every new venture: trust your instincts about people, love the ones that are performing for you, and speed the departure of those who aren't. JL was lucky to have had a first class publisher, editor, and design director, and a founder who just wouldn't give up. Great people, all.
Some of the team at JL will stay in my life as friends, and others will probably cross paths with me again in other assignments. The creative destruction of capitalism rolls on, and the good news is that our energies are set free to pursue other ventures, or take a well-deserved holiday.
A tip of the yarmulke to one and all at Jewish Living. We have a lot to be proud of. L'Shana Tovah.
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